The EMTRI blockchain provides better data-driven outcomes for cannabis consumers, one gram at a time. Our cultivator and distributor membership create a stronger, more transparent relationship between the cannabis plant and the consumer. Our smartphone app technology provides an intuitive and truthful feedback loop from the point at which our cultivators conceptualize and plant their cannabis strains and follows the crop through distribution, retail and consumption. Our app can also be anonymously used by consumers to provide blockchain-protected feedback on the consumed cannabis directly to the cultivator using a simple QR-code scan.